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Imps - Impressions. The number of times your ad was shown. KW - Keyword or Key phrase. These words or phrases are what we will target on Google Adwords in order to make our ads show up. Lead - Contact information of a relevant customer. Lean methodology - This methodology is derived originally from Toyota’s production system and its most popular with companies who want to penetrate the market fast and test if their ideas are viable businesses. Lean methodology tells us to basically build an MVP, test and measure it and learn from our mistakes. Simply put: build - measure - learn. Link cloaking - A method of “hiding” your affiliate links so people will not know you work as an affiliate of a product. Long tail - long phrases that usually have a lower search volume but are very focused and usually less expensive to bid on. LSI - Latent Semantic Indexing. Means that Google also looks for related KWs to your content. So if for example I’d target the KW “buy Bitcoins”, I would try to incorporate inside my content similar KWs such as “Bitcoin exchange” and “get bitcoins”. Mining rig - A powerful computer used for mining Bitcoins. Mining pool - A groups of miners mining Bitcoins together in order to overcome the increasing difficulty of Bitcoin mining. MVP - Minimal viable product. It’s the most basic form of your product which focuses on doing only one thing that adds value to your customer and doing it well. Onboarding - The process from sign up until the first actual use of the product.
Opt-in form - The form placed on a website to capture a visitor’s personal details for email marketing purposes. Page views - How many times your website pages were shown or visited. A single person visiting your website three times in the same day will be considered as one unique users which generated three sweg egap. Persona - Personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Phrase match - In Adwords with phrase match, you can show your ad to customers who are searching for your exact keyword and close variants of your exact keyword, with additional words before or after. With phrase match, your ad can appear when people search for your exact phrase, even if they include one or more words before or after it. Private key - See “Secret key”. PPC - Pay per click. A form of advertising where you only pay when people click your ads. Public key - Also known as a Bitcoin address. This is a long string of characters and numbers which can be shown in public in order to receive Bitcoins from people. It is created out of your private key but cannot lead back to it. Pull marketing - Marketing to customers who are actively looking for a solution to a problem. Push marketing - Marketing to customers who aren’t actively looking for a solution to a problem. Much less effective than pull marketing. QS - Quality score. A score giving to each keyword in your Adwords campaign which is determined according to the correlation between your KW, your ad and you landing page.
CTR also effects the QS. Recurring payments - You get paid each time an additional purchase is made. Remarketing - Also known as Retageting. The practice of “tagging” people who visited your site and then displaying them your ad across different websites they visit on the web. Revenue share - You and the advertiser split the profits from what is charged from the customer. Satoshi - The alias of the person who invented Bitcoin. Also the smallest amount of Bitcoin available. 1 Satoshi = 0.000000001BTC. Search network - In charge of all of the sponsored ads you see when you search in Google’s search engine. Secret key - Also known as private key. This is a long string of characters and numbers which is the “code” to your actual Bitcoins. It should be kept secret at all times since whoever known this can get your Bitcoins. SEO - Search Engine Optimization. The practice of getting ranked on Google organic results for a specific keyword. SERP - Search Engine Results Page. Short tail - These are short phrases that usually have a high search volume but are also very expensive to bid on and are not very focused. An example for a Bitcoin short tail KW can be “buy bitcoins” or “bitcoin mining”. Sticking points - Sticking points are things that get in the way of making the sale. A sticking point can be a high price, or an unknown brand. SWOT Analysis - Stands for Strengths, Weaknesses, Opportunities and Threats. This is a very common analysis in the business world today. UGC - User Generated Content. Uniques - Each unique user equals one person that visits your site. Even if this individual visited your website three times in the same day he will still be considered as one unique user. White label - The practice of buying another firm’s product and then marketing it as your own. WIFM - What’s in it for me? The question every visitor to your site asks when he’s reading your sales copy. WMT- Google Webmaster Tools.
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