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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
Also make it clear that in order to receive the incentive he’ll have to actually access the address he put it. Clean up your list once a month - If you’re doing things right your email list will start to build up pretty soon. I suggest you clean it up once a month by removing inactive subscribers. This is good since it not only lowers your bounce rate but it also allows you to pay only for subscribers who actually read your emails. It’s up to you to decide what is considered an “inactive subscriber”. For example, I delete anyone who hasn’t opened any of my emails in the past two months. Considering I send out one email a week, someone who didn’t open my last eight emails probably isn’t going to start now. http://blog.mailchimp.com/double-opt-in-vs-single-opt-in-stats/. Optimizing your email complaint rate. The last rate you want to optimize is your complaint rate. Each time a user clicks the “mark as spam” on one of your emails you get a complaint marked in your email service provider dashboard. You want to keep this rate to a minimum and here’s how to do it. Don’t send too often - Unless your subscribers are expecting to get a daily email series, don’t send out more than twice a week, ideally once a week. Remind your readers who you are - Believe it or not but people don’t really remember who you are even though they’ve subscribed to your email list. I start every email with, “Hi, this is Ofir from 99Bitcoins,” just so that they’ll understand who’s talking to them. After a while they get used to receiving my emails.
Remind them why they are getting this email - How many times have you found yourself looking at an email and asking yourself, “Why am I getting this?” That’s exactly what you want to avoid happening to your readers. At the bottom of each email I add a paragraph reminding them why they getting this email. You can also consider putting this at the top. Give them a simple way out - Make sure to have a clear “unsubscribe” link at the bottom of every email. If people won’t be able to find it they’ll just hit the “SPAM” button instead. Live up to your word - If you promised some sort of a “bribe” for new subscribers make sure you deliver it. I take the sending of our complimentary Bitcoins very seriously, and if I find out someone didn’t get them it’s taken care off immediately. Learn from trolls - An Internet troll is a person who sows discord on the internet by starting arguments or upsetting people, by posting inflammatory messages with the deliberate intent of provoking an emotional response. Accept the fact that no matter what you do, some people are just haters. They’ll send you nasty emails, curse you and write all sorts of mean stuff. Instead of taking it personally try to use one of two methods. First, disarm negativity with kindness. Never lash out on your readers, it won’t do you any good. At worst just ignore them. But if you try being kind in return you’ll find out that people will actually feel bad they insulted you in the first place. Second, try to learn from these “trolls”.
Once you remove the personal insult you may find out some valuable feedback from what they have to say, so keep listening. This next hack is something I use very often to bump the number email list subscribers I get. Once a month I will hold some sort of a giveaway, but with a twist. Here’s a breakdown of how it’s done. 1. I choose a very compelling product - for example, a ticket to InsideBitcoins or a Bitcoin hardware wallet like TREZOR. Since I know not everyone would want this prize I also allow the contestants to receive the value of the gift in Bitcoins instead. 2. I set up the giveaway using the KingSumo giveaway plugin. This is a paid WordPress plugin which basically takes care of every aspect of the giveaway for you. 3. I make sure to promote my giveaway on the relevant social channels as explain in Chapter 14. If you want a full demonstration of how it’s done you can read this excellent blog post by Josh Earl which is actually how I found out about this plugin. If you want to see the different giveaway on 99Bitcoins click here. Just so you’ll understand the potential of this, in the last giveaway I ran I got over 1,000 valid subscribers for a $50 giveaway and all within a week. The reason these giveaways are so powerful is because they allow other contestants to increase their chance of winning by bringing in more contestants. So basically each contestant becomes sort of an affiliate for your contest which makes it pretty easy to go viral.
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