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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
The example above is from Thrive Leads, but there are also many free top bar providers which you can connect to Aweber or Mailchimp. Some good examples are HelloBar and ManyContacts. Sidebar - put an email capture form on your sidebar so that it is always visible when visitors read your post. Some plugins will also allow you to make the opt-in form “sticky” so it will scroll down in the sidebar as the user reads along. In the example above you can see how the design is different from the rest of the website, making it stand out more. At the bottom of a post - Probably the most effective spot to place an opt-in form, since a user that reaches the end of a post probably read through your article and is interested in what you have to say. Pop ups - I know many of you may hate pop-ups but if done correctly pop-ups can be very effective. Of course you may risk people getting annoyed and leaving your site but I find my “exit intent” pop up to be one of my highest converting opt-in forms. An exit intent pop up is a pop up that shows up only after the user moves his curser outside of the website’s window. It’s kind of a “last cry for a sign up” on your behalf, but I find it very effective. This can be done through plugins like Thrive Leads or Optin Monster. However you should always test for yourself how effective it is. You’ve probably noticed that I use as many opt-in forms as possible on my site and I’m pushing the limits between effective and annoying.
But that’s a decision I made after testing out several alternatives and coming up with the best possible course of action. It just goes to show you how email focused 99Bitcoins is. Interest - It’s all in the headline This is not the first or the second time we’re talking about headlines. Opt-in forms need interesting headlines as well or else no one will read them and follow through. Make sure to have a short and compelling headline using the rules we’ve learned in the beginning of this part. Desire - Giving your users an incentive. In some opt-in forms like the sidebar, you have some more space available for additional text. You should use this space to create desire for subscribing. One of the most common methods to do this other than explaining the WIFM (what’s in it for me) part of your newsletter, is offering some sort of an incentive to whoever subscribes. In 99Bitcoins, I offer 0.1milliBitcoin to every new subscriber and I do this as an educational step. After all I am an educational site about Bitcoin, so why not let people experience their first Bitcoin transaction for free? Of course this costs me almost nothing, since 0.1mBitcoin is around 3 cents, and considering that not every subscriber follows through on the instructions on how to get these coins, I end up paying around $1 for each 100 subscribers which is a pretty good price. This requires some manual labor as I have to manually send the coins to each subscriber. But that’s why I hired a freelancer from Upwork that does this for $80 a month.
I get around 1000 subscribers each month and it costs me $10 + $80 = $90. That’s a pretty small amount to pay for qualified leads. “but some people sign up just to get the money, so they’re not real subscribers”. True. But since I track all of my open rates and click rates on my email I can wholeheartedly say that my list engagement rates are still growing. If most if these people were in it just for the money, I’d see a lot of subscribers but not enough engagement. That’s not the case here, so I have to assume that most people are genuinely interested in the blog as well. You can always copy this method and offer free Bitcoins as well. The cons of using this is that you get a lot of spammers trying to trick you in to giving them free money so you have to keep an eye out for it. Coindesk, for example, gives out a free industry report in exchange for your email address. Lately they have removed the request for an email address and are giving it absolutely free. My guess is that they understood that people who read this report are already Coindesk subscribers and they are probably losing reach and not gaining more subscribers from this. Circle used to give out $50 in Bitcoins for whoever signed up to their service. This of course requires more than just an email address, but it shows you the power of incentives. Action - short and compelling. The last part of the form is the call to action. In the case of opt-in forms there are several calls to action since the user needs to enter his personal details and then click the submit button.
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