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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
Easier said than done. Here are some practical tips and ideas for content marketing you can employ right away. Guides and tutorials. Since Bitcoin is such a complex subject, creating tutorials and guides about it in a simple manner is a great way to get people linking to you. This video about “what is Bitcoin” cost me $15 to create and already has over 14K views. Free tools and widgets. You can always build or hire someone to build a useful Bitcoin tool. CoinLlama is a Bitcoin comparison search engine which I built via Upwork. AmIfilthyRich is a website that allows you to compare the amount of Bitcoins you own to all other Bitcoin addresses out there. Coindesk created BTCQuote - an embeddable Bitcoin price ticker. Preev is an excellent Bitcoin currency convertor. At 99Bitcoins I’ve created not only a WordPress Bitcoin price ticker but also a news widget as well. All of these tools can get people talking about you and linking back to your site. Write interesting content. Don’t worry I’m not going to leave you hanging with this general saying. There are actual ways you can find out what interests people and then write about it. Go to BuzzSumo and type in “Bitcoin”. You’ll immediately see the most shared Bitcoin stories around the web. Now you can try and write similar stories for you own website, knowing that these are already topics that interest people. Another great tool for this type of research is Quickspourt.
When using Quicksprout, just choose a very popular Bitcoin information site (e.g. Coindesk) and see which stories got the most social buzz. Write “X vs. Y” posts - This is probably the best strategy to get organic traffic in no time. Pick a brand in your industry and type its name is Google with the word “vs” and see what comes up. You just got your next five post ideas. This may sound funny, but one of my main traffic generators to the site is the keyword “Coinbase vs Circle” or “Circle vs Coinbase”. Of course you can use the Google autocomplete to find a lot of other Bitcoin keywords people are already searching for and write a post about that. Another way to go about this tactic is to use the word “alternatives” after a major brand. So for example targeting the KW “Coinbase alternatives” may result in some nice organic traffic. Guest blog on other websites. A great way to get backlinks and shares is by writing a guest blog for other websites. I did a beginners series on two different Bitcoin related websites which got me some quality backlinks and traffic. Keep in mind that most sites won’t let you guest blog without knowing you beforehand, this means you’ll have to build a relationship with them before suggesting such a thing. Create a professional glossary. This tactic is extremely relevant for Bitcoin as there are so many terms and phrases “normal” people don’t understand. Release a white paper or infographic based on actual research - The web adores research.
If you have access to information that other people don’t you can easily create a nice infographic using picktochart or even publish a white paper. A good example for a white paper that got a TON of traffic and backlinks is the willy report. Improving Your Social Rank. As I’ve mentioned before, it’s not only links that count with Google, it’s also your social reach. If you’re already writing interesting content than you’ll probably start getting “likes” and “shares” anyway, but here are some tips on how to improve these numbers even more. Display social buttons on your site. Amazingly enough, finding the right social button widget is a pain in the ass, since usually they slow down your site significantly. After a lot of research I found a paid widget that seems to do the job exceptionally well. Ultimate Social Deux is the plugin I use on 99Bitcoins to share my content and it seems to load fast enough while still offering customization options. Ask your users for help. 99Bitcoins homepage has more than 750 FB like, 200 tweets and 100 +1’s, and I didn’t pay a dime for them. How did I get them? Simple. After I send people there first 0.1millliBitcoin, I just add the following. People are so ecstatic they got coins (this is three cents we’re talking about) they are more than happy to share the site. Use a social locker. If you write truly great content you can use a social locker to lock your content to visitors who didn’t like your site.
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