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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
For example, Coinbase only pays you if you refer a customer who actually made a purchase - this is called CPS (cost per sale) or CPA (cost per acquisition). On the other hand, you may find yourself promoting a company that pays you each time a person leaves his name and email on their website. This is called CPL (cost per lead). Needless to say that the payouts for CPA will almost always be higher than the ones for CPL. The last form of payment is revenue share, or rev share in short. This means that you and the company split the profits from what is charged from the customer. This is very common in subscription-based products or in trading services as we discussed before where the client does several repeat purchases. Payment can also be recurring - meaning if you drive a customer to get a subscription, each time the subscription renews you get paid again. Hybrid deals of rev share and CPA is also available at some vendors. By now you may be wondering how all of this is done technically. Meaning how does the company know that I brought a specific sale or lead? Great question! Let’s dig in. Chapter 3.2: The Miracle of Online Tracking through Cookies. Now for the technical part. Don’t worry you don’t need to know any programming or anything like that. I’ll explain it all in very simple terms. When you sign up to an affiliate program, you’ll get a unique affiliate ID for that program and what is known as an affiliate link. Keep in mind that affiliate links have many names.
For example they can also be called ref links, referral links, hop links and aff links. An affiliate link will usually look like the normal URL plus a tag to represent your specific affiliate ID. So for example, if I’m going to promote the Ledger hardware wallet for Bitcoin, I can sign up for their affiliate program here. I then get a specific affiliate ID (in my case it’s 9621) and an affiliate link: https://www.ledgerwallet.com/r/9621. You can see that the usual link to Ledger’s website which was https://www.ledgerwallet.com has an addition of “/r/9621” which is my own affiliate ID tag. This tag is used to track the customers I brought that actually made a sale. Other forms of affiliate links are http://SomeURL.com/?ref=YourAffiliateID, http://SomeURL.com/?r=YourAffiliateID, http://SomeURL.com/?aff=YourAffiliateID, http://SomeURL.com/?YourAffiliateID. http://AFFILIATE.VENDOR.hop.clickbank.net - This is specific to Clickbank’s affiliate network only. “What actually happens when someone clicks your affiliate link? How are they “tagged”? Well, when a visitor clicks my affiliate link he is moved over to the merchant’s website and a cookie is installed on his browser. A cookie is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. 14 https://en.wikipedia.org/wiki/HTTP_cookie. 15 http://trends.builtwith.com/websitelist/Google-Analytics.
Simply put - once the user clicks your affiliate link, he is planted with a piece of code that now tracks where he came from. If the user ends up buying something on the site, the affiliate program will search to see if there are any cookies installed on the user’s browser. When it finds your cookie it will attribute that sale to you, and you’ll get a commission. “Isn’t this form of tracking evil? I mean we’re tracking users without their consent”. Well that’s not entirely true. On each website that uses cookies there should be a clear statement about it. I don’t know the exact number, but the vast majority of the web uses cookies today to track user activities. That’s how you see all of these ads chasing you around once you’ve visited some websites. That’s also how Google tracks user behavior on over 28 million websites across the web15. “And if the visitor deletes his cookies? Will I still get a commission?”. No. In the case that no cookie is present then you will not get a commission. Even if the user surfs from a secure browser that does not use cookies, you will not get a commission. From my own experience most people don’t delete their cookies while in the process of purchasing so most of the time you’ll get your commission as promised. Another thing that may hinder your revenues is the cookie length. A cookie doesn’t last forever, and depending on the affiliate program terms, you’ll know how long the cookie will last.
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