• Clyde Thorburn

    Search Engine Optimization SEO Specialist In Johannesburg South Africa

    CLYDE THORBURN’S SEO CAMPAIGN PROCEDURE
    I work from home as an Search Engine Optimization Specialist. I conduct a complete SEO campaign to place and maintain that website and content submissions, that contain your website URL, about your business on the first page of the Google search engine. Many of these Google first page rankings work their way to the first page of Yahoo, Bing and many other search engines. I also provide Regionalized SEO for any location, town, city, province or country that needs to be specifically targeted.

    The links to content submissions containing the website url and the website url itself can take anywhere from 1 day to 6 months to appear on the first page of the Google search engine. All the pages in a website, irrespective of the total number of pages, are included in my SEO campaign.

    ON PAGE SEO
    Together with the client we discuss, using skype voice chat, longtail keyword phrases that most accurately describe their business, products, services and or program that they want to market and promote on the Google search engine.

    I validate the popularity of each keyword and longtail keyword phrase using reliable and effective Keyword Selector Tool and validate many other critical aspects needed for an effective and successful SEO campaign.

    I inform the client of the longtail keyword phrases that I have validated and will use during the duration of the SEO campaign.

    I visit the 'back end' or 'html' of the client’s website via the FTP details provided to me by the client in order to edit the 'Title Tag', 'Meta Tag Description', ‘Meta Keywords' and ‘Robot’ tags according to the validated keywords and longtail keyword phrases.

    I examine the client’s website and edit the website content to include the selected validated keywords and longtail keyword phrases. I also place RSS feeds and other important links to maximize the indexing of the website by the search engine spiders. I also create and place a Google Analytics code on each page of the website for statistical analysis and for reporting purposes.

    I analyze the client’s website for effective SEO and apply Webmaster Tools and Google Analytics extensively to ensure that the search engine spiders will index the website effectively and efficiently and adhere to Google’s Webmaster Guidelines. I conduct an additional analysis according to a comprehensive checklist and from the findings make suggestions to the client’s website designer to make the necessary changes to the website.
     
    OFF PAGE SEO
    I then perform a "Ghost-writing" service where I write content for a press release, article, blog post, forum post and nominated Social Network Companies every day about the client's business, products, services and or program/s. I also write posts directly onto the client’s website in their Blog section as well. I write the title, content and anchor text backlinks in all posts to include the validated keywords and phrases. Unique one way permanent backlinks are created as a result of these content submissions that I submit every South African working day, five days a week, which provide information about the clients business and which also promotes and markets the clients business.

    I then hand submit, daily, each unique link created every day by all content submission posts that I ‘Ghost write’, to the Google, Yahoo and Bing search engines. Readers of all these press releases, blog posts, forum posts and articles will equal the "targeted traffic" that everybody wants from their websites. This is over and above the targeted visitors you will get from your website being placed and maintained on the first page of the Google search engine.

    WEEKLY REPORTS
    I also use Google Analytics and specific tracking codes to report back and prove to the client the effectiveness of my SEO campaigns. I provide weekly, fortnightly or monthly reports, depending on the request of my client, in Excel format to the client every Monday of each week that show;
    (a) A listing of the weeks links created by all the content submissions that I ghost-write on behalf of the client.
    (b) A listing of weekly views of targeted visits made to all the press releases, articles, blog posts and forum posts by targeted visitors, that I "Ghost-write" on the client’s behalf.
    (c) A listing of weekly Search Engine results achieved on the Google, Yahoo and Bing search engines.
    (d) A listing of the weekly number of backlinks pointing to the client's website on a weekly basis.

    VALIDATING MY SUCCESS AS AN SEO SPECIALIST
    Type my name "Clyde Thorburn", using the inverted commas into the Google, Yahoo and Bing search boxes. Then press enter to view the results of my content writing submissions for all the SEO campaigns that I have conducted in the past and those that I am currently working on.


    CLYDE THORBURN'S WEBSITE SEO CAMPAIGN CHECKLIST

    The information detailed below is a step by step checklist I use to analyse a website to identify what I need to edit/establish/correct on my client's website so that I can effectively market that website on the internet and achieve and maintain first page search engine results for my client's website on the Google search engine.

    DOMAIN NAME AND URLS

    1. Short and memorable. 2. Uses Keywords. 3. Used in email addresses. 4. Uses Favicon.

    5. Site.com redirect to www version. 6. Alternate Domain redirects. 7. Home page redirect to root. 8. No underscores in filenames. 9. Keywords in directory names. 10. Multiple pages per directory. 11. Registered for 5+ years. 12. Multiple versions of 13. .com 14. .org

    15. .net 16. .biz 17. Hyphenations. 18. Misspellings. 19. Product names. 20. Brand names.

    21. Type-in keywords URLs

    BROWSER ISSUES

    1. Visible address bar. 2. Fully functional navigation tools. 3. Visible status bar. 4. Site works in multiple browsers. 5. No browser hi-jacking.

    SITE LOGO

    1. Displays company name clearly. 2. Isn't hidden among clutter. 3. Links to home page.

    4. Unique and original. 5. Use tagline consistently across site.

    DESIGN CONSIDERATIONS

    1. Instant site identification. 2. Crisp, clean image quality. 3. Clean, clutter-less design.

    4. Consistent colors and type. 5. Whitespace usage. 6. Minimal distractions. 7. Targets intended audience. 8. Meets industry best practices. 9. Easy to navigate. 10. Descriptive links. 11. Good on-page organization. 12. Easy to find phone number. 13. Don't link screen captures. 14. Skip option for flash. 15. Consistent page formatting. 16. No/minimal on-page styling. 17. Avoid text in images. 18. Font size is adequate. 19. Font type is friendly.
    20. Paragraphs not too wide. 21. Visual cues to important elements. 22. Good overall contrast. 23. Low usage of animated graphics. 24. Uses obvious action objects. 25. Avoid requiring plugins. 26. Minimize the use of graphics. 27. Understandable graphic file names.

    28. No horizontal scrolling. 29. Non-busy background. 30. Recognizable look and feel.

    31. Proper image/text padding. 32. Uses trust symbols. 33. Works on variety of resolutions.

    34. Works on variety of screen widths.

    ARCHITECTURAL ISSUES

    1. Correct robots.txt file. 2. Declare doctype in HTML. 3. Validate HTML. 4. Don't use frames. 5. Alt tag usage on images. 6. Custom 404 error page. 7. Printer friendly.
    8. Underlined links. 9. Differing link text color. 10. Breadcrumb usage. 11. Nofollow cart links. 12. Robots.txt non-user pages. 13. Nofollow non-important links. 14. Review noindex usage. 15. Validate CSS. 16. Check broken links. 17. No graphics for ON/YES, etc. 18. Page size less than 50K. 19. Flat directory structure. 20. Proper site hierarchy. 21. Unique titles on all pages. 22. Title reflects page info and heading. 23. Unique descriptions on pages.

    24. No long-tail page descriptions. 25. Proper bulleted list formats. 26. Branded titles.

    27. No code bloat. 28. Minimal use of tables. 29. Nav uses absolute links. 30. Good anchor text. 31. Text can be resized. 32. Key concepts are emphasized. 33. CSS less browsing.

    34. Image-less browsing. 35. Summarize all tables.

    NAVIGATION

    1. Located top or top-left. 2. Consistent throughout site. 3. Links to Home page. 4. Links to Contact Us page. 5. Links to About Us page. 6. Simple to use. 7. Indicates current page.

    8. Links to all main sections. 9. Proper categorical divisions. 10. Non-clickable is obvious.

    11. Accurate description text. 12. Links to Login. 13. Provides Logout link. 14. Uses Alt attribute in images. 15. No pop-up windows. 16. No new window links. 17. Do not rely on rollovers. 18. Avoid cascading menus. 19. Keep scent from page to page. 20. Targets expert and novice users. 21. Absolute links.

    CONTENT

    1. Grabs visitor attention. 2. Exposes need. 3. Demonstrates importance. 4. Ties need to benefits. 5. Justifies and calls to action. 6. Gets to best stuff quickly. 7. Reading level is appropriate. 8. Customer focused. 9. Benefits and features. 10. Targets personas.
    11. Provides reassurances. 12. Answers WIIFM. 13. Consistent voice. 14. Eliminate superfluous text. 15. Reduce /explain industry jargon. 16. No typo, spelling or grammar errors. 17. Contains internal contextual links. 18. Links out to authoritative sources.

    19. Enhancing keyword usage (SEO). 20. Date published on articles/news. 21. Web version of PDF docs available. 22. Consistent use of phrasing. 23. No unsubstantiated statements.

    CONTENT APPEARANCE

    1. Short paragraphs. 2. Uses sub-headings. 3. Uses bulleted lists. 4. Calls to action on all pages. 5. Good contrast. 6. No overly small text for body. 7. No overly small text for headings. 8. Skimmable and scannable. 9. Keep link options in close proximity.

    LINKS AND BUTTONS

    1. Limit the number of links on a page. 2. Avoid small buttons and tiny text for links.

    3. Leave space between links and buttons. 4. Avoid using images as the only link. 5. Link important commands. 6. Underline all links. 7. Accurately reflects the page it refers.

    HOME PAGE

    1. No splash page. 2. Instant page identification. 3. Provides overview of site. 4. Site purpose is clear. 5. Robot meta: NOODP,NOYDIR.

    ABOUT US PAGE

    1. Adequately describes company. 2. Shows team biographies. 3. Shows mission statement. 4. Up to date information. 5. Note associations, certifications & awards.

    6. Links to support pages. 7. Contact page. 8. Investor relations. 9. Company news.

    10. Registration info. 11. Job opportunities. 12. Newsletters.

    13. Link to social media profiles

    CONTACT US PAGE

    1. Easy to find. 2. Multiple contact options. 3. Phone. 4. Fax. 5. Email. 6. Form. 7. Chat.

    8. Customer feedback. 9. Street map. 10. Hours of operation. 11. Final call to action.

    12. Multiple points of contact. 13. Customer service. 14. Tech support. 15. Inquiries.

    16. General info. 17. Job applications. 18. Billing. 19. Management team. 20. Ad-free.

    21. Form requires only essential info.

    E-COMMERCE CONSIDERATIONS

    1. Mini-product basket always available. 2. Displays payment options. 3. CC. 4. Paypal.

    5. Google Checkout. 6. No multiple paths to dupe product pages. 7. No tracking IDs in URLs. 8. Exclude shopping cart pages. 9. No (or nofollowed) links to secure pages.

    10. Keep secure cert current.

    PRODUCT PAGES

    1. Visible calls to action. 2. Clear contact info (phone #). 3. Consistent layout. 4. Clear pricing. 5. Show additional fees. 6. Clear product presentation. 7. Show shipping cost.

    8. Show availability. 9. Provide delivery options, details. 10. Estimate delivery date.

    11. Link to site security info. 12. Return/guarantee info. 13. Allow "save for later".

    14. Related products and up sells. 15. Clear product image. 16. Describe images.

    17. Enhanced multiple image views. 18. Product description. 19. Product details and specs.

    20. Product selection options. 21. Customer product reviews. 22. Product comparisons.

    23. Printer-friendly option. 24. "Add to cart" close to item. 25. Secondary "add" button at bottom. 26. Standardized product categorization. 27. Clutter-free page. 28. Provide International pricing. 29. Provide product search. 30. Emphasis brand quality and trust.

    31. Compare to offline competitors. 32. Short URLs with keywords.

    BASKET PAGE

    1. Obvious checkout link. 2. Product descriptions. 3. Product image. 4. Show availability.

    5. Updatable quantities. 6. Ability to remove items. 7. Link to products. 8. Product price.

    9. Payment options. 10. Promos/vouchers explained. 11. Link to security. 12. Link to guarantees. 13. Show delivery costs. 14. Show delivery date. 15. Allow gift options.

    16. "Continue shopping" link or options. 17. Show contact information. 18. No. advertising or upselling. 19. Don't keep personal info w/o authorization. 20. Shipping questions answered. 21. International shipping. 22. International address forms

    MINI BASKETS

    1. Make new products added obvious. 2. Link to full basket page. 3. Allow removal of products. 4. Show order total.

    CHECKOUT PROCESS

    1. No hidden fees. 2. No pre-registration. 3. Keep checkout process short. 4. Show benefits of registration. 5. Faster checkout in future. 6. Access to order history. 7. Check order status. 8. Saved for later information. 9. Access to special promotions. 10. Personalization.

    11. Joining a community. 12. Show checkout progress meter. 13. Effective after-order follow-up. 14. Receipt / Confirmation. 15. Printable. 16. Emailed. 17. Thank you message.

    18. Order number. 19. Order date. 20. Items purchased. 21. Expected delivery date.

    22. Payment method. 23. Cancellation policy. 24. How to cancel. 25. Return policy.

    26. Address return costs. 27. After-sale guarantees.

    LOGIN & MY ACCOUNT PAGES

    1. Easy to find login access. 2. Use security protocols. 3. Provide security assurances.
    4. Link for new registrations. 5. Outline account benefits. 6. Reclaim lost password option.

    7. "Remember me" option. 8. Link to privacy policy. 9. Logged-in status is clear.
    10. Account info change access. 11. Confirmation of change info. 12. Links to financial info.

    13. Transaction history. 14. Invoices. 15. Balances. 16. Payment methods. 17. Choose method of delivery. 18. Text email. 19. HTML email. 20. Snail mail. 21. Overnight.

    HELP AND FAQ PAGES

    1. Avoid marketing hype. 2. Allow Help search. 3. Provide printable text. 4. Link to additional resources. 5. User guides. 6. Product support. 7. Customer support.

    8. Downloads.

    FORMS AND ERRORS

    1. Flexible entry requirements. 2. Allow for tabbing between fields. 3. Proper tab order.

    4. Clear field labels. 5. Text label above field box. 6. Only require necessary information.

    7. Minimal instructions. 8. Instructions above field. 9. Friendly error output. 10. Errors obviously indicated. 11. Errors describe remedy. 12. Errors provide contact / help option.

    13. Preserve data with errors. 14. Provide pre-selected choices. 15. Don't overdo choices.

    16. Note required fields. 17. Progress indicator. 18. Progress navigation. 19. Remove navigation. 20. Link to privacy information. 21. Final info verification check.
    22. Confirmation/thank you page. 23. Stack fields vertically. 24. Proper use of radio buttons. 25. Keep "submit" close to fields. 26. Field boxes adequately wide. 27. No "reset" or "cancel" buttons. 28. Autocomplete=off as necessary. 29. Buttons denote action.

    SITE SEARCH

    1. Located in top-right corner. 2. Search not case sensitive. 3. Properly labeled as "search".

    4. Link to "advanced search". 5. Forgiving of misspellings. 6. Shows similar products.

    7. Shows related items in results. 8. No "no products found". 9. Provide refinement options. 10. Provide alternate spellings. 11. Provide links to relevant pages. 12. Show search string in results. 13. Don't place results in tables. 14. Display exact matches first. 15. Display close matches second. 16. Bold query words in results. 17. Display titles with descriptions.

    18. No more than 20 results per page. 19. Option to increase result per page.

    20. Link to additional results pages

    PRIVACY AND SECURITY PAGES

    1. Present info in easy to read format. 2. Make information easily scannable. 3. Provide section summaries. 4. Identify information types collected. 5. Explain how cookies are used. 6. Explain how user information will be used. 7. Explain how info will be protected.

    8. Provide additional protection tutorials. 9. Link to these pages in footer. 10. Provide links to contact info.

    SITE MAP

    1. Keep information current. 2. Link to site map in footer. 3. Linked from help and 404 pages. 4. Provide overview paragraph. 5. Provide intro to main sections. 6. Visible site hierarchy. 7. Descriptive text and links. 8. Link to xml sitemap in robots.txt file.


    I look forward to our initial communication and a long lasting SEO business relationship.

    CLYDE THORBURN
    Full Time Professional SEO Specialist

  • CLYDE THORBURN SEO SERVICES

    Clyde Thorburn Professional SEO Specialist

    I Work From Home As A Professional SEO Specialist

     

    I WILL PLACE AND MAINTAIN YOUR WEBSITE ON THE FIRST PAGE OF THE GOOGLE SEARCH ENGINE


    Listed below are questions that you will have about Search Engine Optimization and my SEO Specialist Services.
     

    QUESTIONS
    A. What Is Search Engine Optimization Or SEO?
    B. How Would I Benefit From Having My Business Website Positioned And Maintained On The First Page Of Google?
    C. Why Should I Choose Search Engine Optimization To Advertise My Business?
    D. Why Are Clyde Thorburn's Search Engine Optimization Specialist Services Focused Only On Google?
    E. How Will Clyde Thorburn Create And Maintain A Ranking For My Website On The First Page Of Google?
    F. How Long Will It Take For My Website To Reach The First Page Of Google And How Long Will It Stay There?
    G. How Much Will It Cost Me And How Will I Pay Clyde Thorburn For His Search Engine Optimization Specialist Services?
    H. Will I Need To Sign A Search Engine Optimization Specialist Services Agreement?
    I. Why Should I Choose And Trust Clyde Thorburn To Provide Me With Search Engine Optimization Specialist Services?
    J. How Will I Communicate With Clyde Thorburn In Johannesburg, South Africa?


    To have more of your questions answered about SEO and SEO terminology, please contact me. My contact details are at the end of this text.


    ANSWERS
    A. What Is Search Engine Optimization Or SEO?
    Search engine optimization conducted by an SEO services specialist generates traffic to websites because they initiate keyword searching. All search engines work in such a way that it takes the words that a user types in the search box in the search engine and then it searches for those words within the search engine's database of websites and page contents. The website containing the most number of instances in which those keywords appear is listed at the top of the Search Engine.

    Regular first page rankings on a search engine don’t just happen overnight. It takes lots of consistent skilled effort to ensure that your search engine rankings are accurate, stable and long lasting.

    Below are a few facts which should leave you in no doubt, that search engine optimization from an experienced and successful Search Engine Optimization Services Specialist should form an integral part of your Business Advertising Plan.

    1. 85% of Internet users find websites through search engines.
    2. 90% of Internet users do not go past the top 30 search engine results (i.e. the first 3 pages). They simply type something else in, if they can't find a relevant site.
    3. 75% of Internet users have the intention of purchasing a product or service when using search engines.

    The benefits of search engine optimization and hiring an SEO services specialist can be achieved only by executing a search engine optimization campaign. This is essential for your company's marketing strategy on the internet. Applying search engine optimization techniques is the most effective and efficient way of reaching high profit margins when marketing on the internet. As the survey shows, 85% of Internet users find websites through search engines. To make your business more successful on the internet, you need to start a search engine optimization campaign and hire a successful SEO Specialist.

    Search engine optimization for your website it not rocket science. It is consistent effort from your chosen SEO Specialist that builds a steady successful business that will eventually lead to great presence on the Google Search Engine. Without consistent SEO effort, your website is doomed to fail on the search engines. Gaining top positions for a website on Google is not brain surgery, it is consistent skilled work.
     

    B. How Would I Benefit From Having My Business Website Positioned And Maintained On The First Page Of Google?
    When you first start your business, customers must visit your business continuously to buy products and services. Continuous customer traffic through your business creates sales resulting in financial profits for you. To attract customers, to buy products and services from your business, you need to advertise. NO ADVERTISING = NO CUSTOMERS = NO SALES = NO PROFIT = NO SUCCESS

    Conventional business advertising forces you to approach the customer to convince them to buy from you. Website advertising on search engines has the customer willingly searching for information about your business and your products and services, so that they can buy from you.

    So you need to position your "Shop" or "Business" to be one of their first choices that a customer chooses to obtain information from. Your website placed on the first page of Google achieves this.

    THE CRITICAL ADVANTAGE FOR YOU here is that with Website advertising the customer willingly comes to you wanting to buy ... whereas with conventional business advertising, you have to approach an unwilling customer and convince them to buy from you.

    If you don't have the time or don't have the knowledge or don't have the inclination to advertise your business on Google, then hire and pay me to apply my Search Engine Optimisation Specialist Services for your benefit. This is not a quick fix, as due diligence, persistence, consistency, discipine and focus from me will pay off profitably for your business. It takes time and effort to gain top positions on Google.

    I cannot guarantee the business sales because that will be up to you, the business owner, to close the sale. However, there is one thing that I do know, if you have an opportunity or business, whatever it is, I can and will promote it on the first page of the Google search engine and create the massive exposure that your business needs. The rest is in the hands of the owner, you, to close all sales and manage the resultant business transactions professionally.


    THE BENEFITS OF SEARCH ENGINE OPTIMISATION AND HIRING AN SEO SERVICES SPECIALIST FOR YOUR BUSINESS
    1. Increased Online Visibility. Getting your site seen on as many search engines and directories as possible will help you reach more of your target audience, bringing you a greater presence on the internet as more people know about you.
    2. Highly Qualified Targeted Traffic. A well-executed search engine optimization campaign by an experienced and successful SEO services specialist will deliver traffic and customers actively searching for the products or services you offer, bringing increased business inquiries from your website from visitors wanting to know more about you.
    3. Excellent Return On Investment (ROI). A targeted strategy, with extensive keyword research and ongoing continued original content submission will deliver qualified traffic. The search engine optimization strategy from an experienced SEO services specialist will increase your website traffic, as more people will find your website and more search engines will index it. Your investment will soon start to pay for itself, as your products and company awareness improves online.
    4. Improved Cost Efficiency. One of the most cost-effective ways of marketing and advertising. Search engine optimization out performs other forms of online marketing in terms of return on investment and generation of qualified leads.
    5. Promotes improved brand visibility and usability in the global internet marketplace.
    6. Increased visitors, prospective clients and business queries.
    7. Long term positioning of highly interactive websites at cost-effective rates.
    8. Growth in sales, as well as increasing your repeat business, credibility and referral business.
    9. Increased accessibility for all users, especially your targeted audience.
    10. Content rich websites provide and educate the users about your business, products and services.
    11. Increase in the volume of people viewing and showing interest in your products and services.
    12. Boosts your confidence and your authority.
    13. Builds client loyalty.

     

    C. Why Should I Choose Search Engine Optimization To Advertise My Business?
    Search engine optimization and the practices of an SEO services specialist are the most cost effective form of advertising with a low cost-per-acquisition (CPA) and high return on investment (ROI). Studies have proven that dollar for dollar, search engine optimization applied by an SEO services specialist are the best form of advertising, online and offline.

    Search engine optimization and the services of an SEO specialist are proactive. The customer is actively looking for the products and services you provide. Traditional advertising is passive where you are hoping to spark someone’s interest and get them thinking about buying your products and services. Search engine optimization and an SEO services specialist let you target your message to the right people at exactly the right time, when they are looking to buy, at a fraction of the cost of other advertising media and a better ROI.

    Compared with other forms of advertising, search engine optimization and hiring an SEO services specialist are very inexpensive. Think about how much your business spends on television, radio, newspaper, magazine and even yellow pages ads. If you were to break these costs down on a monthly basis, search engine optimization and hiring an SEO services specialist would probably cost the least and still deliver better results.

    This was tested by advertising in a couple of national US magazines, as well as newspapers, yellow pages and radio spots in some major Canadian cities. The following information represents the average cost per month for each advertising campaign.

    Advertising medium: Television (US) – This advertising method was not even investigated as it is way too expensive. Conduct your own investigations into advertising your business on TV in your own area and you will find the same result ….. way too expensive.

    Advertising medium: Business magazines (US) - Audience reach: United States - Size, type, frequency: 1/3 column, B/W, once a month - Cost per month: $1,200. The ads in the business magazines were the most expensive, but they provided the greatest audience reached (next to search engine optimisation seo specialist services), and because the size of the ad was larger than the newspaper and yellow pages ad.

    Advertising medium: Radio (Canada) - Audience reach: Local - Size, type, frequency: 30-second spot, 60 spots per month - Cost per month: $6,000. We asked to run a 30-second commercial that would be aired 60 times in a month (the recommended number of airings was 100).

    Advertising medium: Newspapers (Canada) - Audience reach: Local - Size, type, frequency: Business card size, B/W, 4 times a month - Cost per month: $2,000 - $2,500. Newspapers came in third only because the frequency option we selected was one ad appearing once per week (Saturday issue) and because the size of the ad was fairly small.

    Advertising medium: Yellow pages - Audience reach: Local - Size, type, frequency: Business card size, B/W - Cost per month: $180 - $365. The yellow pages came in around the same cost as search engine optimization SEO specialist services, but what good is a yellow pages ad to an online business?

    Advertising medium: Search engine optimization SEO - Audience reached: World wide - Size, type, frequency: 10-20 keywords - Cost per month: $249 - $499. Search engine optimization and expert SEO specialist services on the other hand, had one of the lowest costs, provided the greatest audience coverage and with a 24 x 7 frequency.

    Note: The statistics detailed above are guidelines, as actual costs will obviously vary depending on market conditions, geographical location and your own preferences.

    Which of these forms are you currently using? How effective have they been? Do your own research and see what you come up with. Due to the variables, your numbers will be different. However, when you break them down to measure the overall costs (e.g. CPA, ROI) you will see that hands down, search engine optimization and hiring an SEO services specialist are your best options.

    It doesn’t matter what form of advertising you are using for online success, search engine optimization and hiring an SEO services specialist really are the most cost effective and efficient way to promote your business. That’s why search engine optimization and SEO services specialists are gaining in popularity with everyone from small one-person operations to large, multi-national companies.
     

    D. Why Are Clyde Thorburn's Search Engine Optimization Specialist Services Focused Only On Google?
    GOOGLE IS THE MOST IMPORTANT AND EFFECTIVE SEARCH ENGINE IN THE WORLD TODAY
    Fact 1 - Google supplies search results to some of the largest Internet search firms. This means that if your business website is listed or ranked on the first page of Google, you will most likely have a first page ranking in Yahoo, Bing, AOL, Netscape, Earth link and many other Search Engines.
    Fact 2 - Google is the most popular search engine in the world today. As of December 2002, Google indexes over 3 billion pages, has more than 150 million daily searches and more than 60 million unique monthly visitors.
    Fact 3 - Google allows you to achieve a first page ranking if you apply effective SEO techniques, without needing to pay for advertising.

    Top search results in major Search Engines, like Google, will provide you with world wide exposure. An effective and constant search engine optimization campaign executed by an experienced SEO services specialist increases the visibility of your website. A first page ranking on the Google Search Engine can generate a substantial amount of daily traffic and customers to your website at minimal cost.

    Achieving search engine positioning not only gives better Website and Page Ranking, but it also increases web traffic to your site. This traffic may help you in achieving better goals and increases leads, sales and profits for your business from your website. Search engine optimization and SEO specialist strategies improve your online presence and help to increase your company's reputation. Your improved Company reputation can also help you achieve customer confidence.
     

    E. How Will Clyde Thorburn Create And Maintain A Ranking For My Website On The First Page Of Google?
    The ‘creation’ and ‘maintenance’ of your website on the first page of Google, using my SEO services, is detailed extensively in the SEO Agreement that you will receive from me when you decide to hire me. Below is a brief summary of how I will achieve this for you.

    I will provide SEO services that concentrate on the following aspects only, namely; Keywords : Keyword Phrases : Title Tag Configurations : Meta Tag Configurations : Website Content : Related Content Submissions (i.e. Blogs, Forums, Articles and Press Releases) to ‘Content Submission Services’ available on the Internet, as chosen by me. I will manually submit all urls, as detailed in the SEO agreement, to the GOOGLE SEARCH ENGINE ONLY. I will also manually submit all links to the Google Search Engine as well as to a link directory/exchange, chosen by myself.

    F. How Long Will It Take For My Website To Reach The First Page Of Google And How Long Will It Stay There?
    The GOOGLE SEARCH ENGINE may take as long as 1 day to 6 months (in some cases longer) before your website is positioned and ranked on the first page of the GOOGLE SEARCH ENGINE. I will be contracted by you and will continue with all my SEO services, as detailed in the SEO agreement, until your website is listed on the first page of the GOOGLE SEARCH ENGINE ONLY. I suggest that the contract length be at least 6 months, to improve the likelihood of the ranking of your website on the GOOGLE SEARCH ENGINE.

    On average, existing clients of mine have seen their websites appear on the first page of Google after a month. However, there is no guarantee that this will happen to your website, as there are so may factors that influence a first page Google Search Engine ranking. Your website should stay ranked on the first page of Google for as long as I am contracted to you and continue to create back links through my "Ghostwriting" services for you.

    G. How Much Will It Cost Me And How Will I Pay Clyde Thorburn For His Search Engine Optimization Specialist Services?
    International Clients
    No setup fees will be charged.
    A monthly fee of $376 USD, as at 18 July 2016, (exchange rate will always equal R 5 000 per month in South Africa) will be charged for the creation and maintenance of a first page ranking of your website and for my related content submissions that contain information about your business and your website link on the GOOGLE SEARCH ENGINE ONLY. The calculation of this fee is the result of me working on whatever my planned SEO tasks are for the day to market your website on the Google search engine, irrespective of how long these tasks take to complete. I will provide SEO services for 20 South African business working days, consistently every month. This fee is 100% tax deductible as an advertising expense.

    The fee is to be transferred, via "Bank Transfer" or "Bank Wire", into my bank account in South Africa on the second last business working day of each calendar month, in advance. I will supply you with my bank details when you decide to hire me as your Search Engine Optimisation Services Specialist. I will only continue with my Search Engine Optimisation SEO services as detailed in my SEO Services Agreement, once I see that the funds have been deposited into my bank account, on a monthly basis, in advance.

    South African Clients
    These fees are only applicable to South Africans who are living in South Africa.
    No setup fees will be charged.
    A monthly fee of R5000-00c will be charged for the creation and maintenance of a first page ranking of your website and for my content submissions that contain information about your business and your website link on the GOOGLE SEARCH ENGINE ONLY. The calculation of this fee is the result of me working on whatever my planned SEO tasks are for the day to market your website on the Google search engine, irrespective of how long these tasks take to complete. I will provide SEO services for 20 South African business working days, consistently every month. This fee is 100% tax deductible as an advertising expense.

    The fee is to be transferred, via the internet (EFT) as an internet transfer, into my bank account on the second last business working day of each calendar month, in advance. I will supply you with my bank details when you decide to hire me as your Search Engine Optimization Services Specialist. I will only continue with my Search Engine Optimization SEO services,as detailed in my SEO Services Agreement, once I see that the funds have been deposited into my bank account, on a monthly basis, in advance.

    To realize what Search Engine Optimization costs elsewhere, you need to conduct your own searches on Google and other Search Engines (e.g. Yahoo, Bing, etc.) on the Internet, using search terms such as “SEO Packages” and “SEO Pricing”, to realize the huge range of costs associated with the related services offered for an SEO Campaign. This will give you a good background of SEO costs and an understanding as to why I have charged this very reasonable fee for my services, as detailed in my SEO Services Agreement.
     

    H. Will I Need To Sign A Search Engine Optimization Specialist Services Agreement?
    Yes. Once you decide to hire me as your Search Engine Optimization Services Specialist you will need to sign an SEO Specialist Services Agreement between you and me. I have compiled a very detailed SEO Services Agreement explaining what services I will provide for you and exactly how I will achieve and maintain a first page ranking for your business website on the first page of the Google Search Engine only. I will only Skype or email or fax my SEO Services Agreement to you to sign and return to me, after you have agreed to hire me. I will also discuss every aspect of the agreement with you in detail, on Skype, before you fax or Skype your signed copy back to me.
     

    I. Why Should I Choose And Trust Clyde Thorburn To Provide Me With Search Engine Optimization Specialist Services?
    WHO IS CLYDE THORBURN
    I was born in Johannesburg South Africa on 26th July 1957. I have three great children, Sean, Duncan and Megan. I am divorced. After compulsory national military service at the time, I joined a large Gold Mining Company here in South Africa and worked for them for 25 years before being retrenched in December 2001.

    To support myself and my family I eventually had to start and manage many small work at home businesses of my own, as I was unable to find a conventional job in the South African Corporate environment. I joined a local Network Marketing Company and added this to my portfolio of work at home businesses.

    As is the case with all conventional Network Marketing businesses I soon ran out of leads. I was not prepared to pay for leads and so searched the internet for 'free leads'. After two weeks of searching I found Veretekk and have not looked back since I signed up with Veretekk on 2 January 2006. Veretekk, now Markethive, is a company that continuously creates, develops and maintains services and tools that entrepreneurs can use to promote their own businesses on the internet and offline. Veretekk, now Markethive, have many top class volunteer trainers who use there own Veretekk assigned web conference rooms to teach any business owner all the important and effective internet marketing tools needed to promote their businesses online and offline.

    This is where I was exposed to search engine optimization. I spent 9 solid months learning how to use the Veretekk, now Markethive, system and was introduced to search engine optimization during this period. During this 9 month period I also attended many training sessions delivered by Tom Prendergast, the founder and CEO of Veretekk, now Markethive, and Inetekk. I learnt a great deal from Tom who gave me and all who attended his classes a solid understanding of search engine optimization. At the beginning of 2007, more focused search engine optimization training was given by certain Veretekk, now Markethive, trainers who started training all trainees in the art of effective search engine optimization.

    As I was spending all my time building the other small businesses that I had initiated, I decided to shift my focus and spend all my time and efforts on learning to become a professional search engine optimization seo services specialist. I would then make a living by helping people promote their business websites on the search engines. I have and will always continue attending all the SEO classes in Veretekk, now Markethive, . I owe all my knowledge of search engine optimization to the teachings of all the knowledgable Veretekk, now Markethive, trainers, including the CEO of Veretekk, now Markethive, Tom Prendergast and I deeply appreciate all their help and time in teaching me and all the trainees who have also decided to become successful Search Engine Optimisation Services Specialists.

    I am now a full time successful professional search engine optimization seo services specialist and provide SEO services to clients to create and maintain first page rankings on the Google search engine for their business websites. During my discussions with you I will show you the many first page rankings I have on the first page of Google for my existing clients and for my own businesses. I will also show you the presence that I have on the internet.

    I also have the natural ability to write well and my writing talent promotes websites to the top of keyword categories on Google. The written word is the best ammunition on the internet and is the most effective way of getting your website visited. I use the written word to build links that come back to the website you are promoting. It is all about creating keywords, title tags, meta tags, content and back links pointing to your website. Press releases, ezine articles, posting to forums and blogging are essential to achieve this. Writing these posts on your behalf is called "Ghostwriting" and this is one of the most effective SEO services that I provide for you.

    I do not practice any unethical or illegal Search Engine Optimisation techniques to achieve first page ranking on Google for my Clients' websites. I abide by the "Webmaster Guidelines" as specified by Google.
    to view Google's Webmaster Guidelines.
    Part of the "Google Information For Webmasters" is a section that provides suggestions, hints, cautions and information for you to identify unscrupulous SEO individuals and companies who are only attempting to take your money and walk away.
     

    J. How Will I Communicate With Clyde Thorburn In Johannesburg, South Africa?
    The best way to communicate with me will be on Skype. Skype is a free communication service run through your PC and it is completely free. Millions of people around the world use it every day to communicate with each other. You will need your PC, a sound card, which is usually already part of your PC and a headset that has a microphone built into it, to plug into your sound card so that you can talk.

    to download the latest version of Skype onto your PC.
    Add me as a contact (my Skype ID is clydethorburn) and we can talk for free for as long and as often as we need to. No need to use the costly telephone at all. Alternatively, you can communicate with me via email on clydeblakeney@acenet.co.za or telephonically on my cellphone at 082 851 2591.
     

    Contact Clyde Thorburn to help you achieve all these benefits for you and your company.
    Cellphone : 082 851 2591
    Skype ID : clydethorburn
    Email : clydeblakeney@acenet.co.za

     

     

  • CLYDE THORBURN CV

    All about Clyde Thorburn Search Engine Optimization SEO Specialist from Johannesburg in South Africa

    CLYDE THORBURN CV

    Clyde Thorburn Search Engine Optimization SEO Specialist from Johannesburg in South Africa

    1. PERSONAL DETAILS

    FULL NAME - Clyde Robert Thorburn
    DATE OF BIRTH - 26 July 1957
    NATIONALITY - South African
    HEALTH STATUS - Excellent
    MARITAL STATUS - Divorced
    RESIDENTIAL ADDRESS - Johannesburg
    TELEPHONE CELL - 082 851 2591
    HOME LANGUAGE - English
    OTHER LANGUAGES
    - Afrikaans : Read, Write and speak fluently
    - Fanakalo : Read, Write and speak fairly well
    INTERESTS
    - LONG DISTANCE RUNNING: Comrades Green Number.
    - KARATE: 2nd Dan Goju Ryu.
    - RUGBY: Provincial Under 19 for SE and N Transvaal .
    - TABLE TENNIS. Provincial Seniors for NE Freestate.
    MILITARY SERVICE - Completed
    - NATIONAL SERVICE 1976 to 1977 (Corporal ‘P.T.I.’)
    - CITIZEN FORCE 1978 to 1989 (12 years, 8 camps)

    2. EDUCATION
    PRIMARY EDUCATION
    - Mondeor Primary School
    SECONDARY EDUCATION
    - King Edwards VII High School For Boys
    - Academic Level Achieved: Standard 10 (School Leaving Certificate)
    Date - 1975
    Major Subjects - English, Afrikaans, Latin, Mathematics, Science, History
    TERTIARY EDUCATION - Technikon R.S.A. (Correspondence)
    Tertiary Qualification - National Diploma In Organisation And Work Study Factories (N.D.O.W.S.)
    Date - 1981 TO 1984
    Duration - 4 YEARS
    Subjects - WORKSTUDY 1,2,3 - PRODUCTION MANAGEMENT TECHNIQUES 1,2 - PRODUCTION PLANNING AND CONTROL 1,2 - BUSINESS ECONOMICS 1, APPLIED STATISTICS T, COSTING & ESTIMATING, LABOUR LAW, PERSONNEL FUNCTION
    TRAINING COURSES - Permanent Blasting Certificate : 1979 (1 year)
    - T1 METAL MINING : 1979 (6 months)
    - WORKSTUDY PRACTITIONER’S : 1981 (3 weeks)
    - REPORT WRITING : 1982 (3 days)
    - PRINCIPLES OF SUPERVISION : 1983 (1 week)
    - ADVANCED INDUSTRIAL ENGINEERING : 1984 (8 weeks)
    - BASIC LOTUS 1-2-3 : 1985 (5 days)
    - INDUSTRIAL RELATIONS MID MANAGEMENT : 1988 (1 week)
    - DIPLOMA IN PRODUCTIVITY MANAGEMENT : 1991 (15 weeks)
    COMPUTER LITERACY - Above average ability to adapt and use numeric and word processing software packages
    COURSES
    - WORD PERFECT VERSION 5.1 BASIC : 1993 (2 days)
    - INTRODUCTION TO WINDOWS 95 : 1996 (1 day)
    - WORD VERSION 7 FOR BEGINNERS : 1996 (1 day)
    - WORD VERSION 7 INTERMEDIATE AND
    INTRODUCTION TO POWERPOINT 7 : 1996 (1 day)
    - EXCEL VERSION 7 FOR BEGINNERS : 1996 (1 day)
    - EXCEL VERSION 7 INTERMEDIATE : 1996 (1 day)
    - MICROSOFT EXCEL 97 DATA MANAGEMENT : 1997 (1 day)
    - QUERY BASICS (PEOPLESOFT) : 1999 (1 day)
    - INTRODUCTION TO GLOBAL HRMS AND
    POSITION MANAGEMENT (PEOPLESOFT) : 1999 (3 day) - ORGANISATIONAL MANAGEMENT (SAP) : 2001 (on the job)
    - WINDOWS (AAC ONLINE LEARNING) : 2001 (on the job)
    - BASIC, INTERMEDIATE AND ADVANCED
    EXCEL, WORD PROCESSING AND POWERPOINT (AAC online learning) : 2001 (day)
    CURRENT STUDIES - none
    MEMBERSHIP OF PROFESSIONAL INSTITUTIONS
    PREVIOUSLY ASSOCIATED WITH THE FOLLOWING INSTITUTIONS;
    - W.S.A.S.A. (Workstudy Association Of South Africa) Member from 1985 TO 1992
    - S.A.I.P.E. (South African Institute For Production Engineers) Associate Member from 1986 to 1992

    3. CAREER HISTORY
    JAN 1976 TO APR 1976 - VAAL REEFS GOLD MINE
    - Learner Official Mining

    - Studyingto become a Section Manager of a shaft

    JUL 1976 TO JUN 1977 - NATIONAL MILITARY SERVICE
    - Corporal (Physical Training Instructor ‘P.T.I.’)
    JUL 1977 TO MAY 1980 - VAAL REEFS GOLD MINE AND PRESIDENT STEYN GOLD MINE
    - Learner Official Mining
    ­- Studying to become a Section Manager of a shaft
    AUG 1980 TO APR 1981 - COROBRIK (TRANSVAAL AND NATAL)
    - Production Planner
    - Balance orders with production volumes
    - No promotional prospects or career development
    MAY 1981 TO OCT 1981 - PRESIDENT BRAND GOLD MINE
    - Workstudy Observer
    - Recording workstudy observations
    NOV 1981 TO MAR 1985 - PRESIDENT BRAND GOLD MINE
    - Workstudy Officer
    - Conducting workstudy investigations
    APR 1985 TO JAN 1987 - PRESIDENT BRAND GOLD MINE
    - Industrial Engineering Officer
    - Conducting workstudy and industrial engineering investigations
    FEB 1987 TO DEC 1989 - FREEGOLD SOUTH REGIONAL OFFICE
    - Section Industrial Engineering Officer
    - Consulting to Freegold South regional mines on workstudy investigations and productivity improvement
    JAN 1990 TO MAR 1992 - Transferred to Anglo American Head Office in Johannesburg.
    - ORGANISATION AND METHODS DEPARTMENT
    - Senior Organisation And Methods Officer
    - Workstudy and workload investigations in all AAC Head Office divisions
    APR 1992 TO MAR 1996 - ANGLO AMERICAN HEAD OFFICE, JOHANNESBURG
    - Organisation And Methods Department
    - Senior Organisation And Methods Officer
    - Establishment Control, job evaluation and job description compilation for all AAC Head Office divisions MAR 1996 TO DEC 2001 - ANGLO AMERICAN HEAD OFFICE, JOHANNESBURG
    - Positiona Management Department
    - Senior Position Management Administrator
    - Position management, Establishment control, Job grading (Secretary to two job grading committees), Job Evaluation, (Paterson grading system) and job description compilation for all AAC Head Office divisions

    - RETRENCHED

    JAN 2002 TO MAY 2015 - ENTREPRENEUR (Self Employed)             

    MAY 2002 TO DEC 2007 - RUBBER MOULDS Manufacture and use rubber moulds to reproduce any object in a Polyceramic material in any colour and in 5 metal finishes

    MAR 2003 TO NOV 2007 - NETWORK MARKETER
    Joined the South African Balltron Network Marketing Company as an Independent Contactor. Unsubscribed on 28 November 2007

    JAN 2004 TO DEC 2008 - KARATE INSTRUCTOR

    - Karate lessons to children at Nursery Schools and Aftercare Institutions

    APR 2005 TO JUN 2008 - KARATE DOJO INSTRUCTOR         

    Instruction at my own rented Dojo to children and adults

    JAN 2006 TO MAY 2015 - INTERNET MARKETER
    Joined the international company Veretekk online. Learnt all about Internet Marketing and Search Engine Optimization. Approved as a Veretekk Trainer and on a weekly basis train Veretekk subscribers to upload leads using ‘Excel’.

    AUG 2007 TO MAY 2015 - SEARCH ENGINE OPTIMIZATION SPECIALIST
    SEO contracts with multiple international clients promoting their respective business websites on their country specific Google Search Engines.
    JUNE 2015 TO JAN 2016 - LIBERTY FINANCIAL ADVISER
    EQ.FIN and Prologue Insurance branches.
    FEB 2016 TO APR 2016 - UNEMPLOYED
    MAY 2016 TO JULY 2016 - RECRUITMENT EXECUTIVE
    Sunergeo Solutions Recruitment.

    AUG 2016 TO DATE - UNEMPLOYED

    4. REFERENCES
    MRS C C ELLIOTT - VICE PRESIDENT : PENSIONS & BENEFITS ADMINISTRATION
    - AAC HEAD OFFICE JOHANNESBURG
    PHONE: 011 638 5383
    MR TOM PRENDERGAST - CHIEF EXECUTIVE OFFICER
    SHELL HOLDINGS LLC
    P.O. BOX 122
    SHELL
    WY
    82441
    PHONE: 01-818-477-4356
    FAX: 01-808-356-0788

  • CLYDE THORBURN SEO BLOG

    Clyde Thorburn SEO Specialist

  • CONTACT CLYDE THORBURN

    By email, cellphone, sms and or social media

    Clyde Thorburn SEO Specialist Search Engine Optimization Johannesburg South Africa

    082 851 2591 Text me only. I will phone you back.

  • EMAIL CLYDE THORBURN

    Get in touch with me, via email, if you would like me to promote your business website on the first page of the Google Search Engine.

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